Workflow before spectacle
The product is built around role boundaries, review states, and delivery evidence.
Company
MatMarket is an operating layer for matatu media.
The goal is to make Kenya transit advertising easier to buy, safer to approve, and more transparent to report.
Current demo scope
- Nairobi pilot corridors
- Advertiser, admin, and operator portals
- Player pairing and playlist playback
- Prepaid demo campaigns
Principles
Designed to survive technical scrutiny.
The frontend should make the backend model legible rather than hiding it behind decorative dashboards.
Controlled inventory
Screens only become sellable once vehicles are approved and players are paired.
Route-aware media
Campaign value comes from matching routes, audiences, and time windows.
Offline-tolerant playback
Players sync playlists and report play logs when connectivity allows.